Question: [ Caffeine ] To develop a successful marketing plan for a soft drink, the process of q , would most likely be used to group

[Caffeine] To develop a successful marketing plan for a soft drink, the process of q, would most likely be used to group consumers on the basis of whether they prefer sugar-free and caffeine-free soda, caffeine-free sugared soda, or regular soda with sugar and caffeine.
mass marketing
market segmentation
product alignment
market aggregation
customer grouping
[Caffeine] To develop a successful marketing plan for a soft drink,

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