Question: Question 2 7 To develop a successful marketing plan for a soft drink, the process of would most likely be used to group consumers on

Question 27
To develop a successful marketing plan for a soft drink, the process of
would most likely be used to group consumers on the basis of whether they wanted sugar-
free and caffeine-free soda, caffeine-free sugared soda, or regular soda with sugar and caffeine.
market segmentation
product segmentation
market aggregation
customer grouping
Question 27 To develop a successful marketing plan for a soft

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