Question: To develop a successful marketing plan for a soft drink, the process of _ _ _ _ _ _ _ _ Blank would most likely

To develop a successful marketing plan for a soft drink, the process of ________Blank would most likely be used to group consumers on the basis of whether they prefer sugar-free and caffeine-free soda, caffeine-free sugared soda, or regular soda with sugar and caffeine.
Multiple Choice
market segmentation
market aggregation
customer grouping
product alignment
mass marketing

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