Question: To develop a successful marketing plan for a soft drink, the process of would most likely be used to group consumers on the basis of

To develop a successful marketing plan for a soft drink, the process of would most likely be used to group consumers on the basis of whether they prefer sugar-free and caffeine-free soda, caffeine-free sugared soda, or regular soda with sugar and caffeine.
market aggregation
product segmentation
customer grouping
mass marketing
market segmentation
To develop a successful marketing plan for a soft drink, the

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