Question: Question 1 1 1 pts [ Caffeine ] To develop a successful marketing plan for a soft drink, the process of would most likely be

Question

11

1

pts

[

Caffeine

]

To develop a successful marketing plan for a soft drink, the process of would most likely be used to group consumers on the basis of whether they prefer sugar

-

free and caffeine

-

free soda, caffeine

-

free sugared soda, or regular soda with sugar and caffeine.

market segmentation

customer grouping

market aggregation

mass marketing

product alignment

Question 11 1 pts [Caffeine] To develop a successful marketing plan

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