Capstone Simulation questions:

1. The perceptual map evaluates

a. positioning

b. reliability

c. price

d. age

2. What two buying criteria have both a rough cut and fine cut in the customer buying process?

a. performance and size

b. reliability and performance

c. age and performance

d. positioning and age

3. Customers go through a 3-stage buying process.

a. none of these

b. customers have no process

c. false

d. there are no customers

4. The pro forma statements allow team members to

a. none of these

b. observe the expected results of changes made to variables assuming their accuracy

c. design their own performance criteria with which to compare market segments

d. make changes to variables