CASE STUDY

MAPS is a startup company engaged in navigation applications (such as maps and locations). MAPS decided to add a new service in their application. Nowadays many app users use their apps to search for restaurants and restaurants they are going to visit and then MAPS can show navigation to get to the restaurant location. The MAPS application provides information such as photos, reviews from other users and the rating given.

The new service that will be provided by MAPS is place booking. Through this service, the MAPS application will provide a feature where users can place reservations at restaurant they want. This feature will later be a combination of a navigation application and place reservations (restaurants). Where a user can check the restaurant they are going to visit then see reviews and photos, then if interested, the user can make a reservation at the desired time.

1. Question:

Create a user persona for the MAPS application according to the needs of the latest features that will be made according to the case study in No.1 You can add any information that you think fits the persona.

This persona must have at least 6 persona components. Here Are the 6 components :

1. Name The full name of the user or user.

Example: Sarah angelo, thomas shellby

2. Age Age of the user or users.

3. Address or place of residence Address or city location where the user or user resides.

Example: Tokyo, Singapore , Jakarta

4. Work Jobs owned by users or users.

Examples: Students, lecturers, students, bartenders, cashiers, office workers, architects, systems analysts, chefs, etc.

5. Goals Goals are expectations from users or users of the application or system to be built.

Example for a vegetable and fruit purchase application

Buy vegetables and fruit without leaving the house You can buy vegetables as you wish Can buy vegetables and fruits that have guaranteed freshness.

6. Gain Points Gain Point is a positive behavior that is owned by the user or user

Example for a vegetable and fruit purchase application

Love to cook Like to try various recipes from the internet Happy to find new cooking recipes

7. Pain Points Pain Point is a negative behavior that is chosen by the user or the user

Example for a vegetable and fruit buyer application

hectic schedule Can't choose fresh vegetables and fruits Can't leave the house or travel

Profile Persona components Persona components