Question: Case study question 1. Why did Argos need to use software for this campaign? 2. What kind of data was important for this campaign and

Case study question 1. Why did Argos need to use software for this campaign? 2. What kind of data was important for this campaign and how was it collected? 3. What can you learn from the campaign's use of big data? PLEASE BE SURE TO COVER THE TALKING POINTS COMPLETELY

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