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Cause Marketing (when a for-profit company partners with a charitable organization to raise money) is an effective means of raising awareness for the charitable organizations

Cause Marketing (when a for-profit company partners with a charitable organization to raise money) is an effective means of raising awareness for the charitable organizations involved while garnering positive publicity for the partnering brands.  Can you think of a recent cause marketing campaign that was either very successful or resulted in negative public backlash? In either case, why do you think the campaign was positively or negatively received?

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Successful Cause Marketing Campaign One example of a successful cause marketing campaign during this time was the partnership between Ben Jerrys an ic... blur-text-image

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