Chapter 17 Assignment Answer the following Questions: Ch. 17 1. Do you agree with the case made in this chapter that marketing be considered socially benecial? Or do you agree with critics who counter that marketing is harmful to individuals, businesses, and society? Choose a side and make your case, recalling the arguments presented in this chapter and adding your 0W\". 2. Describe ethical considerations with regard to marketing to children. When the marketers' pitch includes a cause component, such as a breakfast cereal that promises to provide breakfasts to undernourished school children, is marketing to children more ethically acceptable? 3. Consider your purchase behavior as a consumer: Do you looking for the lowest prices? Do you take into account the reputation of brands you consider? If your behavior is typical of most consumers, do you feel that companies can afford to be socially responsible and still be competitive? Give evidence to support your answer. 4. Evaluate individuals' ability to affect the social responsibility of their employers' brands. Recalling the damage done to BP's brand after the Deepwater Horizon disaster, what actions might have been taken, land by whom, to ensure BP lived up to the environmental positioning that was chosen to embody its brand? 5. In yourjudgment, should a company invest in individuals who adhere to the Brand You philosophy that places loyalty to self ahead of loyalty to an employer? Why or why not