CHAPTER 7 - PRICE COMPETITION : MANAGING CONFLICT THOUGHTFULLY

1. What are three types of competitive pricing a company should consider? Explain each. (onefifty words max)
2. Enumerate the ways to avoid price competition. (onehundred words max)
3. What causes price war? (onehundred words max)

CHAPTER 8 - MEASUREMENT OF PRICE SENSITIVITY : RESEARCH TECHNIQUES TO SUPPLEMENT JUDGMENT

1. What is price sensitivity and why is it important? (fifty words max)
2. What are the two of the most popular techniques for measuring price sensitivity? Discuss each by giving an example. (fifty words max)
3. Suggest ways on overcomingprice sensitivityof consumers. (onehundred words max)

use this book as refer

\f\f