Question: Companies using a ( n ) Blank _ _ _ _ _ _ marketing strategy have as many different product variations, brand names and advertising

Companies using a

(

)

Blank

______

marketing strategy have as many different product variations, brand names and advertising programs as countries in which they do business. Those with a

(

)

Blank

______

marketing strategy standardize marketing activities when there are cultural similarities and adapt only where there are differences.

Multiple choice question.

global; international

transnational; multidomestic

multidomestic; global

international; transnational

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