Question: Compared to the B 2 C process, the information search and alternative evaluation steps in the B 2 B process are A . decentralized. B

Compared to the B 2 C process, the information search and alternative evaluation steps in the B 2 B process are
A. decentralized.
B. less focused on customer value creation.
C. identical.
D. more formal, structured, and rational.
E. based on derived supply analysis.
Compared to the B 2 C process, the information search and

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