Question: Compared to the B 2 C process, the information search and alternative evaluation steps in the B 2 B process are Question 2 options: less

Compared to the B2C process, the information search and alternative evaluation steps in the B2B process are
Question 2 options:
less focused on customer value creation.
decentralized and informal.
based on derived supply analysis.
identical and interchangeable.
more formal and structured.

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