Question: Compared to the B 2 C process, the information search and alternative evaluation steps in the B 2 B process are Multiple Choice identical and

Compared to the B2C process, the information search and alternative evaluation steps in the B2B process are
Multiple Choice
identical and interchangeable.
based on derived supply analysis.
less focused on customer value creation.
more formal and structured.
decentralized and informal.
Compared to the B2C process, the information search and alternative evaluation

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