Question: Compared to the B 2 C process, the information search and alternative evaluation steps in the B 2 B process are decentralized. less focused on

Compared to the B2C process, the information search and alternative evaluation steps in the B2B process are
decentralized.
less focused on customer value creation.
identical.
more formal and structured.
based on derived supply analysis.
Compared to the B2C process, the information search and alternative evaluation

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