Question: Compared to the B 2 C process, the information search and alternative evaluation steps in the B 2 B process are a . less focused

Compared to the B2C process, the information search and alternative evaluation steps in the B2B process are
a. less focused on customer value creation.
b. identical.
c. more formal and structured.
d. based on derived supply analysis.
e. decentralized.
Compared to the B2C process, the information search and alternative evaluation

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