Question: Complete the following table based on your segments : 1. Young Children - Young children in school looking to be comfortable, rough use, pocket friendly

Complete the following table based on your segments :

1. Young Children - Young children in school looking to be comfortable, rough use, pocket friendly casual sports shoes for daily usage

2. Teens - High School students looking for comfortable, sports specific shoes for their extra curriculum activities, athleisure fashion staying on trend

3. Young Adults - College students looking for comfortable, sports specific shoes for their extra curriculum activities, athleisure fashion

3. Fans/ Collectors Loyal Fans/ Collectors looking for rare collections and celebrity collaborations, new pieces

4. Athletes- Athletes looking to represent brand, comfortable and performance based on sport, rough use, shoes specific to sport

5. Adults - People in the mid age, married, office going looking for comfortable, stylish, pocket friendly casual sports shoes for regular usage, athleisure

6. Seniors - Senior aged people looking for comfortable, light weigh walking shoes or for some physical activity on occasional basis

Segment	Marketing Strategy to Reach Market Segment	Product Mix Strategy	Pricing Strategy	Channel Strategy	Promotion Strategy
Young Children
Teens
Young Adults
Fans/ Collectors
Athletes
Adult
Senior

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