Question: # Consumer Behavior Textbook: CB 8 Babin + Harris, Consumer Behavior Chapter6.Personality, Lifestyles, and the Self-Concept Question: @ Is there a relationship between brands and

# Consumer Behavior

Textbook:CB 8 Babin + Harris,Consumer Behavior

Chapter6.Personality, Lifestyles, and the Self-Concept

Question:

@ Is there a relationship between brands and people?Do you have a personal example of one?

@ Layout three examples of how consumers display their self-concept.

I need a detailed answer.

Thanks.

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