Question: Consumer Value Framework ( CVF ) Customer Relationship Management ( CRM ) Internal influences Individual differences Zero moments of truth Situational influences Utilitarian value Hedonic

Consumer Value Framework (CVF)
Customer Relationship Management (CRM)
Internal influences
Individual differences
Zero moments of truth
Situational influences
Utilitarian value
Hedonic value
Marketing strategy
Marketing myopia
Corporate strategy
Marketing tactics
Augmented product
Perceptual maps
Blue ocean strategy
Customer Lifetime Value (CLV)
Write defintions for each
Consumer Value Framework (CVF) Customer Relationship Management (CRM) Internal influences Individual

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