David was given the task of conducting a research project for his firm and proceeds with the
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Question:
David was given the task of conducting a research project for his firm and proceeds with the following steps.
He asks questions to determine the research topic, conducts a telephone survey, writes a report describing the survey results and gives that report to his boss. Which step of the marketing research process has David omitted?
Options
- Determining the scope for marketing research
- Collecting and preparing data
- Analysing the data
- Transforming the analysis results into insights
- Select the research design
Related Book For
Research Methods For Business Students
ISBN: 9781292208787
8th Edition
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
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