Decision$-$Making

Problem recognition: What prompts the target consumers to make a

purchase?

Information Search:

Attributes $-$ What attributes are they looking for?

Alternatives $-$ What other products are in the consideration set?

Sources $-$ Who$/$what do they rely on for info. during this info. search?

Hierarchy of Effects $-$ Order of attitude component formation

Which hierarchy of effects is likely to occur when a consumer forms an attitude

about your product? Defend your answer.

High Involvement $($Cog$-$Aff$-$Beh$)-$ For important decisions involving risk

Low Involvement $($Cog$-$Beh$-$Aff$)-$ For low$-$risk purchases

Experiential $($Aff$-$Beh$-$Cog$)-$ For purchases that create feelings and

impulses

o$.$ Behavioral Influence $($Beh$-$Cog$-$Aff$)-$ For purchases made based on

environmental cues