decribe the $3$ year strategic plan for for AC Camera marketing using the chart AC Camera Marketing

Action$-$Capture Camera Marketing Decision Entries Table

North America Europe$-$Africa Asia$-$Pacific Latin America

Average Wholesale Price to Retailers $($$$/$unit$)$

$

$500$

$

$435$

$

$400$

$

$400$

Buyer Appeal Variables Generated from Product Design Decisions P$/$Q Rating $6\mathrm{.}96\mathrm{.}96\mathrm{.}96\mathrm{.}9$

No$.$ Of Models $5$ models $5$ models $5$ models $5$ models

Retailer Support Budget $($$$000$s$)$

$

$2400$

$

$2000$

$

$2000$

$

$1500$

Projected Support Expenditures Per Unit Sold $$9\mathrm{.}74$ per unit $$7\mathrm{.}79$ per unit $$7\mathrm{.}23$ per unit $$7\mathrm{.}39$ per unit

Advertising Budget $($$$000$s$)$

$

$3600$

$

$3200$

$

$2500$

$

$2500$

Website Displays$/$Info $($$$000$s$)$

$

$3000$

$

$2300$

$

$1500$

$

$1500$

Sales Promotions $($number of weeks $|\%$ discount$)$

Warranty Period $(60$ days, $90$ days, $120$ days, $180$ days, $1$ year$)$

Expected Claim Rate $(\%)|$ Repair Cost $($$$000$s$)$

$18\mathrm{.}2\%$

$$2,240$

$18\mathrm{.}2\%$

$$2,335$

$18\mathrm{.}2\%$

$$2,515$

$18\mathrm{.}2\%$

$$1,845$

Market Segment Statistics Table

Market Segment Statistics Year $12$ Actual Year $13$ Projected Year $12$ Actual Year $13$ Projected Year $12$ Actual Year $13$ Projected Year $12$ Actual Year $13$ Projected

AC Camera Demand and Market Share Unit Demand $(000$s$)288\mathrm{.}8246\mathrm{.}4258\mathrm{.}5256\mathrm{.}8282\mathrm{.}2276\mathrm{.}7207\mathrm{.}5202\mathrm{.}9$

Market Share $(\%)13\mathrm{.}9\%11\mathrm{.}5\%13\mathrm{.}9\%13\mathrm{.}5\%13\mathrm{.}6\%12\mathrm{.}7\%14\mathrm{.}2\%13\mathrm{.}2\%$

Year $12$ Year $13$ Year $12$ Year $13$ Year $12$ Year $13$ Year $12$ Year $13$

Retail Outlets

$($number willing to carry

the company's product line$)$ Multi$-$Store Chains $6061585955545453$

Online Retailers $162169150157132126140134$

Local Retail Shops $5,6305,7705,5005,6505,0004,8503,6803,520$

Price$-$Cost$-$Profit Breakdown Table

Price$-$Cost$-$Profit Breakdown $ Per Unit $ Per Unit $ Per Unit $ Per Unit

Revenue Projections Wholesale Price

$500\mathrm{.}00$

$435\mathrm{.}00$

$400\mathrm{.}00$

$400\mathrm{.}00$

$$ Promotional Discounts

$-3\mathrm{.}85$

$-3\mathrm{.}35$

$-3\mathrm{.}08$

$-3\mathrm{.}08$

$\backslash$pm Exchange Rate Adjustment

$-7\mathrm{.}85$

$0\mathrm{.}00$

$-4\mathrm{.}67$

$13\mathrm{.}81$

Net Revenues

$488\mathrm{.}30$

$431\mathrm{.}65$

$392\mathrm{.}26$

$410\mathrm{.}74$

Operating Cost Projections Cost of Units Assembled

$220\mathrm{.}86$

$220\mathrm{.}86$

$220\mathrm{.}86$

$220\mathrm{.}86$

Delivery Cost$($shipping $/$ import duties$)$

$6\mathrm{.}00$

$23\mathrm{.}40$

$30\mathrm{.}00$

$30\mathrm{.}00$

Marketing Costs

$36\mathrm{.}53$

$29\mathrm{.}21$

$21\mathrm{.}68$

$27\mathrm{.}11$

Administrative Expenses

$8\mathrm{.}06$

$8\mathrm{.}06$

$8\mathrm{.}06$

$8\mathrm{.}06$

Total Operating Costs

$271\mathrm{.}45$

$281\mathrm{.}53$

$280\mathrm{.}60$

$286\mathrm{.}03$

Operating Profit $216\mathrm{.}85150\mathrm{.}12111\mathrm{.}65124\mathrm{.}71$

Operating Profit Margin $($operating profit $-$: net revenues$)44\mathrm{.}4\%34\mathrm{.}8\%28\mathrm{.}5\%30\mathrm{.}4\%$

Competitive Assumptions Decision Entries Table

Competitive Assumptions North America Europe$-$Africa Asia$-$Pacific Latin America

Anticipated Industry Average

Marketing Efforts in Year $13$ Price to Retailers

$

per unit

$

per unit

$

per unit

$

per unit

P$/$Q Rating

Number of Models

models

models

models

models

Retailer Support

$

per unit

$

per unit

$

per unit

$

per unit

Advertising Budget

$

$($$$000$s$)$

$

$($$$000$s$)$

$

$($$$000$s$)$

$

$($$$000$s$)$

Website Displays

$

$($$$000$s$)$

$

$($$$000$s$)$

$

$($$$000$s$)$

$

$($$$000$s$)$

Sales Promotions

Warranty Period

days

days

days

days