Define the three levels of product categorization. Relate these three levels to a health club.

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Consumer Behavior Buying, Having and Being

ISBN: 978-0133450897

11th edition

Authors: Michael R. Solomon

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Posted Date: Nov 18, 2020 10:10 PM

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Define the three levels of product categorization. Relate these three levels to a health club.

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Consumer Behavior Buying, Having and Being

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