Question: The associated perceptual mapping software, describe the two ( or , if applicable, three ) dimensions underlying the perceptual maps that you generated. Based on

The associated perceptual mapping software, describe the two (or, if applicable, three) dimensions underlying the perceptual maps that you generated. Based on these maps, how do people in the market perceive the Connector 10L compared with its competitors?

Netlink intends to promote the Connector as a sleek handheld device for people always on the go, which is a better valued alternative to other wireless PDAs in the market, as it supposedly also relieves its owner of the need for an additional cellular phone. Is this a credible claim to the people who participated in the study?

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To answer your question Ill first generate a perceptual map based on the two dimensions that best represent the markets perception of handheld devices ... View full answer

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