Question: Develop your program marketing mix (4 Ps) that helps BC Bike Race to reach its goals and to be successful. You may use new marketing

Develop your program marketing mix (4 Ps) that helps BC Bike Race to reach its goals and to be successful. You may use new marketing tools in this stage such as using new communication tools (e.g. social media), CRM systems, new channels of distributions, and so on. Your marketing program includes:

Product strategy

Type - good, service, idea etc.
Features - how will it be different from the competitors?
Branding Strategy
Identification - brand name, label and packaging
Production method/delivery of service
Others

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