Do Not Copy Words From Outside Sources And Use Only Information Below To Write A Paragraph Included 250 Words To Answer This Question "what do you learn from following information" For a person named BC understanding, sustainability is a concept that advocates those behaviors that can help in managing the needs of the current generations without affecting the ability of the future generations to take care of BC company needs. This concept helps BC company to not only work for economic gains and wealth creation but it also advocates the environmental protection and social welfare as the responsibilities of his company. BC company developing sustainability is considered to be better by BC customers as they have a positive public image. Therefore BC customers prefer such BC company over the others and this helps in creating a differentiation based competitive advantage. Thus sustainability not only makes BC company better in terms of its social and environmental impacts it also helps in the growth of BC company on the economic front. The focus on sustainable development advocates that the interests of all BC stakeholders should be held in the decision making process of BC company. Sustainability advocates that BC company should not only work for BC shareholders but for all of BC stakeholders that are affected by BC company operations. Sustainable development therefore increases the involvement of BC stakeholders of BC company in its day to day operations. Sustainable development makes the position of BC stakeholders of a company better and improves involvement in BC company day to day operations. Therefore sustainability is fast emerging as a tool for creating competitive advantage and for involving BC stakeholders for creating sustainable growth for the company. The application of sustainable development in BC company is not an easy process. There are several external and internal factors that may act as a barrier in the application of sustainable development in BC company. The first factor that BC thinks can act as a barrier is the lack of vision in BC top leadership like President and Vice President. The top leadership in BC company is the major reason why sustainability is adopted by BC company. For the application of sustainability inside BC company, it is essential that BC top management has a commitment towards achieving sustainable development. In the absence of this commitment, sustainable development cannot be implemented inside the organizations. The second most important barrier for implementation of sustainability inside BC company is of resources. BC company has limited resources and for creating sustainable development resources are required. In the absence of resources it becomes difficult for BC organizations to implement sustainable development. Similarly the economic conditions prevailing also impact on the implementation of sustainable development in BC businesses as bad economic situations results in limited resources. Commitment from BC employees is also a major barrier that can hinder the implementation of sustainable development in BC business. Sustainable development requires some additional activities to be performed. Employees in BC company may at times be reluctant in carrying out such activities that are additional to their job roles. Thus it can be seen that a range of both internal and external factors can act as a barrier in the application of sustainable development inside BC company