Dr$.$ Dre$$s Core Competency: Coolness Factor

This activity is important because, as a manager, you must be able to sustain your organization$$s competitive advantage. To do this, you will need to identify and develop your organization$$s unique core competencies.

The goal of this exercise is to demonstrate your understanding of the relationship between core competency and competitive advantage by applying these concepts to the story of Beats success.

Read the MiniCase below and answer the questions that follow.

Andre Young$$also known as Dr$.$ Dre$$became the first hip$-$hop billionaire after Apple acquired Beats Electronics for $$3$ billion $($in $2014).$ Dr$.$ Dre has a long track record as a successful music producer, rapper, and entrepreneur. Known for his strong work ethic, he expects nothing less than perfection from the people he works with. He shares some of the personality traits ascribed to the late Steve Jobs, co$-$founder and longtime CEO of Apple.

As an entrepreneur, Dr$.$ Dre created and sold several successful music record labels. He also co$-$founded Beats Electronics with Jimmy Iovine, a record and film producer who is also an entrepreneur. Founded in $2008,$ Beats Electronics is best kno