Due to increasing awareness of customers, two different television manufacturing companies started a marketing war The details of advertisements of the companies are as follows Brand X Selling price of a TV set Amount returned to buyer after 5 years Rs 15,000 Rs 8,000 Brand Y Rs 10,000 Select the ...

To determine the most economical brand from the customers point of view using the future worth metho ...

Due to increasing awareness of customers, two different television manufacturing companies started a marketing war. The...

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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Posted Date: Jun 21, 2023 06:55 AM

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Due to increasing awareness of customers, two different television manufacturing companies started a marketing war. The...

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