Each additional advertisement increases customer Awareness by the same

amount of the first

A$.$ True

B$.$ False

The Marketing Budget Detail asks teams to determine budgets by

A$.$ Product

B$.$ Segment

C$.$ Both

In the Promotion Budget Resource, teams can select which of the following

media areas

A$.$ Print Media and Direct Mail

B$.$ Email and Telephone Contact

C$.$ Trade and Road Shows

D$.$ Web Media and Television

The Target Segment selection lets teams move their products from one location

on the Perceptual Map to another

A$.$ True

B$.$ False

In the Sales Budget Resource, the outside sales force meets with customers face$-$

to$-$face. The cost of each salesperson includes which of the following?

A$.$ Salary and Wardrobe

B$.$ Commission and Support

C$.$ Travel and Brochures

Each inside salesperson costs $$50,000.$

A$.$ True

B$.$ False

Distributors are

A$.$ support staff for the outside sales force

B$.$ a separate Sales channel

C$.$ Original Equipment Manufacturers