True or False: Each market segment responds to different types of media $($e$.$g$.$ print direct mail, etc.$)$ to a varying degree. It follows that each product must be identifiec with its target segment. Product target segments are identified by their placement o the Perceptual Map.

A$.$ True

B$.$ False

Each additional advertisement increases customer awareness by first.

A$.$ the same amount as

B$.$ a lesser amount than

C$.$ a greater amount than

True or False: The Marketing Budget Detail asks teams to determine budgets by product and segment.

A$.$ True

B$.$ False

In the Promotion Budget Resource, teams can select which of the following media areas.

A$.$ Print Media and Television

B$.$ Email and Telephone Contact

C$.$ Trade and Road Shows

D$.$ Web Media and Direct Mail

The Target Segment selection lets teams:

A$.$ move their products from one location on the Perceptual Map to another

B$.$ select which segment their promotion efforts should be directed towards.

C$.$ Both A and B

In the Sales Budget Resource, the outside sales force meets with customers face$-$toface. The cost of each salesperson includes which of the following?

A$.$ Salary and commission

B$.$ Travel and Support

C$.$ None of the above

D$.$ Both A and B