Example . App QAW = -150,000 - 2400 PAW + 1520PGears + 1200 Pebble - 1200 Piphone6 + 44 A QAW is the quantity demanded of the Apple Watch per week. PAW is the price of the Apple Watch (dollars per unit). . PGears is the price of the Samsung Gear S watch (dollars per unit). Pebble is the price of the Pebble Steel (dollars per unit). 35.53 Piphones is the price of the mid-range iPhone 6 smartphone (dollars per unit). 65.63 A is the quarterly targeted advertising budget for the Apple Watch (in thousands of dollars per quarter). As the team prepared for launch, they contemplated a scenario with the following variable values: PAW =$349, PGears =$380, Pebble = $220, Piphones =$299, A=$15,500. Regression analysis results showed the coefficient of determination to be 0.7581 and the standard error of the estimate to be 30,000. LOT Apple Watch: Scenario analysis What is the quarterly expected revenue at the given conditions ? Would the revenue increase or decrease if: We decreased the price of the watch by 10% 35.53 65.63 o We increased the price of the watch by 10% If we increase advertising expense by 20%, would the incremental profit be positive or negative ? (assume all other