Question: Find two ads in the same product category. These ads should be high involvement products. One ad should illustrate the affective component of an attitude

Find two ads in the same product category. These ads should be high involvement products. One ad should illustrate the affective component of an attitude and the other should illustrate the conative component of an attitude. Critique the effectiveness of each ad. Is the ad reinforcing an existing attitude or attempting to change an attitude?

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