Question: Firms that develop such close relationships with customers that they seem to deliver customized goods and services are engaged in _ _ _ _ _

Firms that develop such close relationships with customers that they seem to deliver customized goods and services are engaged in ________ marketing.
Question 1 options:
1)
concentrated target marketing
2)
one-to-one marketing
3)
differentiated marketing
4)
undifferentiated marketing
5)
shotgun marketing

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