For each description of different pricing objectives, determine which type of objective it matches up with.

$.$ Return on Investment$-$The firm prices its products such that it achieves a $20\%$ ROI.

$2.$ Macy's$-$Macy's Department Stores has to work hard just to stay alive in a marketplace full of online competitors often resulting in qreat deals for Macy's customers.

$3.$ Return on Assets$-$The firm prices its products so that it achieves a $10\%$ ROA.

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$4.$ Country Club$-$During a recession, people cut out non$-$essential expenses like country club memberships. Clubs ha their initiation fees just to weather the crisis.

$5.$ Black Fridav$-$Firms make drastic price cuts on certain items to drive store sales the day after Thianksgiving.

$6.$ Special Drug Pricing$-$Drug manufacturers often provide coupons or even free medications to ill patients who canno medications.

$7.$ Nike Golf$-$To drive sales, Nike takes a $10\%$ price reduction across the Nike golf line.

$8.$ Operating Systems$-$To maintain its share of operating systems sales, Microsoft dropped the price of its Windows pro response to Apple's decision to give away its software free.

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$9.$ Florida Summer$-$During the hot summer months, all airlines decrease fares on the Florida routes to try to fill as many possible.