This activity is important because pricing plays a pivotal role in helping a fi achieve its goals Pricing objectives involves specifying the role of price in an organization marketing and strategic plans. Marketing managers choose the product's price based in part on the firms pricing objectives, which may inchide profit, sales revende, market share, unit volume, survival, or social responsibility. The goal of this activity is to demonstrate your understanding of the different pricing objectives. Roll over each pricing strategy then drop it on the pricing objective (profit, sales revemme, market share, unit vohame, survival, ar social responsibility) it would help the firm achieve Nike Golf- To drive sales, Nike takes a 10% price reduction across the Nike golf line Macy's - Macy's Department Stores bas to work hard just to stay alive in a marketplace full of online competitors like Amazon, often resulting in great deals for Macy's customers. U.S. Airways- When Southwest Airlines enters a market that is a U.S. Airway hub U.S. Airways drop prices on popular routes to keep Southwest from stealing its customers away Special Drug Price- Drug manufacturers often provide coupons or even free medications, to ill patients who cannot afford the medications. Return on Assets- The firm prices its products so that it achieves a 10% ROA Return on Investment. The firm prices its product such that it achieves a 20% ROI Operating Systems- To maintain its share of operating systems sales. Microsoft dropped the price its Windows products in response to Apple's decision to give away its software free iPhone- To sell many iPhones as possible, Apple has a wide assortment of models and storage capacity iPhones available at different price points Country Club-During a recession, people cut out non-essential expenses like country club memberships. Clubs have had to waive their initiation fees just to weather the crisis Florida Summer-During the hot summer months, all airlines decrease fares on the Florida routes to try to fill as many seats as possible Black Friday-Fums make drastic price cuts on certain items to drive Store sales the day after Thanksgiving Hybrid Permits. Your university institutes a program that sells parking permits to faculty, stat, land students at a 25% discounted price if the permitted car is a hybrid