This activity is important because pricing plays a pivotal role in helping a firm achieve its goals. Pricing objectives involves specifying the role of price in an organization's marketing and strategic plans. Marketing managers choose the product's price based, in part, on the firm's pricing objective, which may include profit, sales revenue, market share, unit volume, survival, or social responsibility.

The goal of this activity is to demonstrate your understanding of the different pricing objectives.

Roll over each pricing strategy, then drop it on the pricing objective it would help the firm achieve.

$$ Country Club

Black Frielay

Operating Systems

Return on Assets

U$.$S$.$ Airways

Return on

Florida Summer

Special Drug Pricing

Nike Golf

Hybrid Permits

Profit

Sales Revenue

Market Share

Unit Volume

Survival

Social Responsibility

Return on Investment

Nike Golf

Operating Systems

Black Friday

Macy's

Special Drug

Return on Assets

Florida Summer

U$.$S$.$ Airways

iPhone

Country Club

Hybrid Permits

This activity is important because marketing channels make the flow of products and services from the producer through intermediaries possible. Intermediaries perform critical functions as the product moves from the producer into the ultimate consumer's hands. The fundamental intermediary functions can be classified as transactional, logistical$,$ or facilitating in nature.

The goal of this activity is to demonstrate your understanding of types of functions performed by intermediaries like HomeDepot, a large home improvement supply retail chain.

Roll over each function performed by the retailer HomeDepot to reveal the description of the function, then identify the function's type by dropping it onto the proper spot in the graphic.