For Microsoft XBOX:

Research Situation Analysis: (a) General Environmental Analysis Focus on the trends in the seven segments of the general environment and predict which segments you expect to have the most significance to your company in the coming years (b) Industry Analysis Reference the five forces of competition model to judge the attractiveness of the industry (or segment of the industry) in which your company is competing; (c) Competitor Analysis Identify your competitor's strategies so your company can learn to predict their responses