Question: For this assignment, please carefully read the case documentation, which can be found in your Harvard Coursepack. Once you have reviewed the case, please address

For this assignment, please carefully read the case documentation, which can be found in your Harvard Coursepack. Once you have reviewed the case, please address the following questions:

3. Discuss why Lionsgate focused on engaging existing fans rather than attracting new customers to the movie. Do you agree with the decision to not focus on other segments like older customers or male customers?

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