Question: For this assignment, please carefully read the case documentation, which can be found in your Harvard Coursepack. Once you have reviewed the case, please address

For this assignment, please carefully read the case documentation, which can be found in your Harvard Coursepack. Once you have reviewed the case, please address the following questions:

2. A good transmedia storytelling campaign should be persistent, pervasive, participatory, and personalized. Critically evaluate the campaign based on these elements.

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