Question: For this assignment, please carefully read the case documentation, which can be found in your Harvard Coursepack. Once you have reviewed the case, please address

For this assignment, please carefully read the case documentation, which can be found in your Harvard Coursepack. Once you have reviewed the case, please address the following questions:

4. Carefully review all the creative and media tactics used in the campaign. What did Lionsgate do well and what could have been done better?

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