Question: For this assignment, please carefully read the case documentation, which can be found in your Harvard Coursepack. Once you have reviewed the case, please address

For this assignment, please carefully read the case documentation, which can be found in your Harvard Coursepack. Once you have reviewed the case, please address the following questions:

1. How did the marketing campaign for Hunger Games: Catching Fire mark a departure from a traditional marketing campaign for a movie? What was innovative about the marketing approach adopted by Lionsgate?

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