Question: For this assignment, please carefully read the case documentation, which can be found in your Harvard Coursepack. Once you have reviewed the case, please address

For this assignment, please carefully read the case documentation, which can be found in your Harvard Coursepack. Once you have reviewed the case, please address the following questions:

6. To what extent can the transmedia storytelling approach be used for marketing non-entertainment products? What contextual factors would determine the applicability and effectiveness of this approach?

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