Marketing has often been defined in terms of satisfying customers' needs and wants. Critics, however, maintain...

 

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Marketing has often been defined in terms of satisfying customers' needs and wants. Critics, however, maintain that marketing does much more than that, marketing creates needs and wants that did not exist before. According to these critics, marketers encourage consumers to spend more money than they should on goods and services they really do not need. Marketing shapes consumer needs and wants versus marketing merely reflects the needs and wants of consumers. Then take a position in the debate when concluding. Marketing has often been defined in terms of satisfying customers' needs and wants. Critics, however, maintain that marketing does much more than that, marketing creates needs and wants that did not exist before. According to these critics, marketers encourage consumers to spend more money than they should on goods and services they really do not need. Marketing shapes consumer needs and wants versus marketing merely reflects the needs and wants of consumers. Then take a position in the debate when concluding.