Given the following data from a Comparative Competitive Efforts page in the CIR:

WHOLESALE SEGMENT

wholesale rnce ls per pair

S$/$Q$,$ Rating $(1$ to $10$ stars$)$

model availabilty

Brand Advertising $(5000$s$)$

Rebate Offer $(5$ per pair$)$

Delivery Time $($weeks$)$

Retailer Support $(5$ per outlet$)$

Ratail Outlare

Celebrity Appeal

brand Repuration $($onor$-$vear average$]$

Pairs Demanded

chinenlost love to stockouss

Pairs Sold $(000$s$)$

Market Share Sai

Your

Industry

Conoal Avelde

$543\mathrm{.}50$

$$53\mathrm{.}83$

$4\mathrm{.}3$

$6\mathrm{.}3$

$400$

$300$

$12,000$

$14\mathrm{.}350$

$3\mathrm{.}40$

$3$ we

A cOn

$2\mathrm{.}8$ viks

$4\mathrm{.}675$

$1\mathrm{.}538$

$111$

$76$

$2,365$

$2\mathrm{.}413$

$2\mathrm{.}358$

$9\mathrm{.}896$

$2413$

$10\mathrm{.}0\%$

Based on the above data for your company, which of the following statements is false?

Your Company

V$5.$ Ina. AvO.

$-19\mathrm{.}2\%$

$-31\mathrm{.}7\%$

$+33\mathrm{.}3\%$

$-16\mathrm{.}4\%$

$-100\mathrm{.}0\%$

$+7\mathrm{.}1\%$

$\mathrm{.}3\mathrm{.}7\%$

$-49\mathrm{.}9\%$

$-100\mathrm{.}0\%$

$+5\mathrm{.}3\%$

$-2\mathrm{.}0\%$

$-2\mathrm{.}3\%$

$-0\mathrm{.}2$ pts

$$ Your company's percentage competitive advantages and disadvantages on the $10$ competitive factors affecting Wholesale sales and market share resulted in a net overall competitive disadvantage of a size that resulted in a below$-$average $9,8\%$ market share.

$$ Your company had a small competitive disadvantage in expenditures for retailer support.

$$ Your company's branded sales volume and market share in the Wholesale segment was negatively impacted by your company's

$/$Q rating, brand advertising, celebrity appeal, and lack of a rebate offer.

$$ Your company's branded sales volume and market share in the Wholesale segment was positively impacted by your company's

delivery time.

Your company's two biggest competitive advantages in the Wholesale Segment related to wholesale price and model availability.