Given the following data from a Comparative Competitive Efforts page in the CIR: WHOLESALE SEGMENT Your Industry Your Company Company Average vs$.$ IndAvg. $ $58\mathrm{.}75$ $ $53\mathrm{.}83+9\mathrm{.}1\%8\mathrm{.}36\mathrm{.}3+31\mathrm{.}7\%250300-16\mathrm{.}7\%16,50014,350+15\mathrm{.}0\%3\mathrm{.}003\mathrm{.}40-11\mathrm{.}8\%2$ wks $2\mathrm{.}8$ wks $-28\mathrm{.}6\%4,500-3\mathrm{.}7\%$ Wholesale Price $($$ per pair$)$ S$/$Q Rating $(1$ to $10$ stars$)$ Model Availability Brand Advertising $($$$000$s$)$ Rebate Offer $($$ per pair$)$ Delivery Time $($weeks$)$ Retailer Support $($$ per outlet$)$ Retail Outlets Celebrity Appeal Brand Reputation $($prior$-$year average$)$ Pairs Demanded Gained$/$Lost $($due to stockouts$)$ Pairs Sold $(000$s$)$ Market Share $(\%)4,6751,5381,698+10\mathrm{.}4\%60111-45\mathrm{.}9\%+10\mathrm{.}1\%87792,198+29\mathrm{.}7\%2,413+92,413-8\mathrm{.}5\%2,2079\mathrm{.}1\%10\mathrm{.}0\%-0\mathrm{.}9$ pts Based on the above data for your company, which of the following statements is false? Your company's branded sales volume and market share in the Wholesale segment were negatively impacted by you company's competitive effort in model availability and by your company's low celebrity appeal rating, low rebate offe level of retailer support.