Given the following data from a recent Comparative Competitive Efforts page in the CIR:

INTERNET SEGMENT Your

Company Industry

Average Your Company

vs$.$ Ind. Avg.

Retail Price $($$ per pair$)$ $$63\mathrm{.}00$ $$76\mathrm{.}28-17\mathrm{.}4\%$

Search Engine Advertising $($$$000$s$)5,0006,225-19\mathrm{.}7\%$

Free Shipping No None Same

S$/$Q Rating $4\mathrm{.}36\mathrm{.}3-31\mathrm{.}7\%$

Model Availability $400300+33\mathrm{.}3\%$

Brand Advertising $12,00014,350-16\mathrm{.}4\%$

Celebrity Appeal $0111-100\mathrm{.}0\%$

Brand Reputation $8076+5\mathrm{.}3\%$

Online Orders $(000$s$)598538+11\mathrm{.}2\%$

Pairs Sold $(000$s$)598538+11\mathrm{.}2\%$

Market Share $(\%)11\mathrm{.}1\%10\mathrm{.}0\%+11\mathrm{.}2\%$

Based on the above data for your company, which of the following statements is false?

Your company's branded sales volume and market share in the Internet segment were negatively impacted by your company's competitive effort in search engine advertising and brand advertising.

Your company's branded sales volume and market share in the Internet segment were positively impacted by your company's brand reputation.

Your company$$s percentage competitive advantages and disadvantages on the $8$ competitive factors affecting Internet sales and market share resulted in a net overall competitive advantage of a size sufficient to produce an $11\mathrm{.}1\%$ market share for your company, which was above the $10\mathrm{.}0\%$ average market share for the region.

Your company's most powerful competitive disadvantage in Internet segment related to the fact that your company's retail price was $17\mathrm{.}4\%$ below the industry average.

Your company's biggest percentage competitive advantage in the Internet Segment related to model availability.