Given the following data from a recent Comparative Competitive Efforts page in the CIR:

INTERNET SEGMENT	Your Company	Industry Average	Your Company vs. Ind. Avg.
Retail Price ($ per pair)	$63.00	$76.28	-17.4%
Search Engine Advertising ($000s)	5,000	6,225	-19.7%
Free Shipping	No	None	Same
S/Q Rating	4.3	6.3	-31.7%
Model Availability	400	300	+33.3%
Brand Advertising	12,000	14,350	-16.4%
Celebrity Appeal	0	111	-100.0%
Brand Reputation	80	76	+5.3%
Online Orders (000s)	598	538	+11.2%
Pairs Sold (000s)	598	538	+11.2%
Market Share (%)	11.1%	10.0%	+11.2%

Based on the above data for your company, which of the following statements is false?

Your company's most powerful competitive disadvantage in Internet segment related to the fact that your company's retail price was 17.4% below the industry average.

Your company's biggest percentage competitive advantage in the Internet Segment related to model availability.

Your companys percentage competitive advantages and disadvantages on the 8 competitive factors affecting Internet sales and market share resulted in a net overallcompetitive advantage of a size sufficient to produce an 11.1% market share for your company, which was above the 10.0% average market share for the region.

Your company's branded sales volume and market share in the Internet segment were negatively impacted by your company's competitive effort in search engine advertising and brand advertising.

Your company's branded sales volume and market share in the Internet segment were positively impacted by your company's brand reputation.