Given the following data from a recent Comparative Competitive Efforts page in the CIR:

INTERNET SEGMENT	Your Company	Industry Average	Your Company vs. Ind. Avg.
Retail Price ($ per pair)	$66.00	$76.28	-13.0%
Search Engine Advertising ($000s)	6,000	6,225	-3.6%
Free Shipping	No	None	Same
S/Q Rating	6.3	6.3	0.0%
Model Availability	300	300	0.0%
Brand Advertising	13,000	14,350	-9.4%
Celebrity Appeal	70	111	-36.9%
Brand Reputation	70	76	-7.9%
Online Orders (000s)	539	538	+0.2%
Pairs Sold (000s)	539	538	+0.2%
Market Share (%)	10.0%	10.0%	0.0%

Based on the above data for your company, which of the following statements is false?

1-Your company's branded sales volume and market share in the Internet segment was unaffected by your company's S/Q rating and model availability, which were both "average."

2-Your company had a price-based competitive disadvantage of 13.0%.

3-Your companys percentage competitive advantages and disadvantages on the 8 competitive factors affecting Internet sales and market share essentially offset each other, thus producing an "average" overall competitive effort and "average" sales and market share outcomes.

4-Your company's branded sales volume and market share in the Internet segment were negatively impacted by your company's low celebrity appeal rating.

5-Your company's branded sales volume and market share in the Internet segment were negatively impacted by your company's brand reputation.