Given the following data from a recent Comparative Competitive Efforts page in the CIR:

AC CAMERA SEGMENT

Price $($Average Wholesale Price $ per unit$)$

P$/$Q Rating $(1$ to $10$ stars$)$

Brand Reputation

Number of Models

Retail Outlets

Multi$-$Store Chains

Online Retailers

Local Retailers

Retailer Support $($$ per unit$)$

Advertising Budget $($$$000$s$)$

Website Displays $($$$000$s$)$

Sales Promotions $-$ Weeks

Discount

Warranty Period $($days$)$

Demand for ACC Units $(000$s$)$

Gained $/$Lost $($due to stockouts$)$

AC Camera Units Sold $(000$s$)$

Market Share

Special AC Camera Contracts

Discount Offer

Value Index

Special Contract Units Sold $(000$s$)$

Your

Industry

Company

Average

$$236$

$4\mathrm{.}4$

$$250$

$80$

$5\mathrm{.}1$

$3$

$75$

$3\mathrm{.}1$

$36$

$35$

$66$

$2,900$

$68$

$2,897$

$7\mathrm{.}52$

$6\mathrm{.}92$

$1,900$

$1,929$

$2,150$

$16$

$1,764$

$4\mathrm{.}7$

$20\mathrm{.}0$

$60$

$15\mathrm{.}9\%$

$69$

$365\mathrm{.}9$

$279\mathrm{.}0$

$+1\mathrm{.}9$

$367\mathrm{.}8$

$-0\mathrm{.}1$

$18\mathrm{.}8\%$

$278\mathrm{.}9$

$14\mathrm{.}3\%$

Your Company vs$.$ Ind. Avg.

$-5\mathrm{.}6\%$

$-13\mathrm{.}7\%$

$+6\mathrm{.}7\%$

$-3\mathrm{.}2\%$

$+2\mathrm{.}9\%$

$-2\mathrm{.}9\%$

$0\mathrm{.}0\%$

$+8\mathrm{.}7\%$

$-1\mathrm{.}5\%$

$+21\mathrm{.}9\%$

$+240\mathrm{.}4\%$